Thursday, January 21, 2010

How to: Create a Facebook Fan Page

Let's face it. Everyone has Facebook. So let's use it to our advantage. Facebook fan pages, unlike profiles or groups, are specifically for supporting and promoting a brand and/or business. So for you PR students out there they are a great (read free) way of getting a brands image out to a wide audience. A good example of a well executed and interactive fan page is Coca Cola.

The best source I found for a basic step by step guide to how to create a fan page was this Youtube video:



Although parts of it are a bit tedious it is the best breakdown for someone who knows relatively little about how to use the internet. If you feel more comfortable with social media you could probably handle a more simplistic tutorial blog.

For those of you who don't find either helpful I made my own instructions!

Step One: Sign into your Facebook account (simple...yet important)

Step Two: Scroll down to the bottom of the page and click on the link that says "advertising"

Step Three: At the tool bar at the top of the page you will see the option: advertising, pages, share and connect. Click on pages (you have to pay for the advertising option)

Step Four: Click on "create page"


Step Five: Enter the information for the brand/business that you want to promote on your page
(note: be careful when it comes to naming your page since this is the one thing that you will not be able to edit later) and click "create page"

Step Six: Your page has been created

However, take note, these are just the basics. While this shows you how to create the fan page the most important part is making sure people see it and keep visiting it. There are many techniques outlining how this can be achieved. While the Youtube video goes over this the most helpful source I found was a blog. You can also check out Aislin and Owen's blogs.

Happy Facebooking!

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